PPC (Pay-Per-Click) advertising offers a lot of control and a great way to supplement search engine marketing. That being said, there are a lot of moving pieces to manage in PPC, and the last thing you want to do is spend more time than you need to.
PPC automation is a great way to manage your time and to get the most out of your PPC advertising. Though it can be a little intimidating, PPC automation can save you time and money, and help you be more successful.
1. Set clear goals and monitor performance
PPC automation is only as effective as the goals you set. Before you dive into any new campaign, make sure you set clear goals and monitor your performance to see if you’re on track to meet them.
This is especially important when using PPC automation because it can be easy to “set it and forget it” and assume that everything is going well.
By setting clear goals and monitoring your performance, you can ensure that your automation efforts are working as intended and make adjustments as needed.
2. Test
It’s a good idea to test your PPC campaigns on a regular basis to see if you can improve on your results.
But with PPC automation, you can take testing to a whole new level.
For example, you can use PPC automation to test different ad copy and landing pages to see which ones perform the best.
You can also use PPC automation to test different bidding strategies to see which ones help you get the best results.
By testing your PPC campaigns with automation, you can quickly see what’s working and what’s not, and make changes as needed to improve your results.
Automating your PPC campaigns can save you time and help you make the most of your ad spend. It can also help you get better results. But, it’s important to use automation wisely.
Testing different automations is a good way to see what works best for your business and your campaigns. You can run A/B tests on your automations just like you would with ad copy, landing pages, or any other element of your PPC campaigns.
Testing different automations can help you find the right balance of automation and manual management for your campaigns. It can also help you make sure you’re getting the best results from your automations.
The key to any successful PPC campaign is testing, and that includes testing different automation features.
If you’re new to automation, start with one or two features and test them out to see how they work for your campaigns.
Once you’ve got the hang of it, you can start to experiment with more advanced features and find the best combination for your business.
By testing automation features, you can find new ways to save time and improve the performance of your PPC campaigns.
3. Use automation to help you spend your time more wisely
One of the best ways to use automation is to help you save time on tedious tasks so you can spend your time more wisely.
For example, you could use automation to help you manage your bids and budget so you can spend your time on other important tasks, such as creating new ad copy using an AI ad generator, launching new campaigns or analyzing your data.
Or, you could use automation to help you manage your ad scheduling so you can spend your time on other important tasks, such as optimizing your landing pages or creating new content.
4. Don’t be afraid to take control
It’s important to remember that even though you’re using automation, you’re still in control.
Don’t be afraid to pause any automated rules you have set up if you don’t think they are working well. You can always go back and tweak them if you need to.
5. Be cautious with your bidding strategy
Your bidding strategy is one of the most important parts of your PPC campaign. It’s also one of the most challenging to get right.
Many businesses use PPC automation to help them with their bidding strategy. This can be a great way to get the most out of your budget and maximize your ROI.
However, you need to be cautious with your bidding strategy. If you’re not careful, you could end up spending more than you need to, or you could miss out on valuable opportunities.
It’s important to monitor your bidding strategy closely and make adjustments as needed. You should also be aware of the different types of bidding strategies available and choose the one that makes the most sense for your business.
6. Use automation to help you manage routine tasks
In addition to the time-saving benefits of automation, it can also help you manage routine tasks that can be difficult to keep up with.
For example, if you have a lot of ad campaigns running at once, you may find it difficult to keep track of which ones need to be paused or tweaked. Using automation can help you stay on top of these routine tasks so that you can focus on more important things.
7. Don’t rely solely on automation
If you’re not careful, it can be easy to rely too heavily on automation. In doing so, you might miss opportunities and even make costly mistakes.
It’s important to remember that automation is a tool, not a substitute for good judgment and strategy. You should still be actively managing your email or PPC campaigns and making adjustments as needed.
Automation can save you time and effort, but it’s not a replacement for human intelligence. Be sure to balance automation with manual management and keep a close eye on your campaigns.
8. Make sure your tracking is set up correctly
This one is a biggie. If you’re going to automate your PPC campaigns, you need to make sure you have a good tracking system in place. Otherwise, you won’t be able to tell if your campaigns are performing as well as they could be.
There are lots of different ways to track your PPC campaigns, but at the very least you should be using Google Analytics. This free tool will give you a wealth of information about how your campaigns are performing, which you can use to make improvements.
If you’re not already using Google Analytics (or GA4), you can set up a free account in a matter of minutes. Once you’ve done that, you can link your Google Analytics account to your Google Ads account so that you can track your PPC campaigns more effectively.
9. Don’t be afraid to ask for help
If you’re feeling overwhelmed by the options, don’t be afraid to ask for help. You can get in touch with a PPC expert who can help you figure out which automation tools will work best for you.
You can also get in touch with the support team for the automation tool you’re using. They can help you get started, troubleshoot any issues you’re having, and give you tips on how to get the most out of the tool.
10. Keep learning
One of the best things about automation is that it frees up time for you to learn and try new things.
If you’re spending all of your time managing repetitive tasks, you’ll never be able to grow your skill set and take your campaigns to the next level.
As you get more comfortable with automation, look for ways to learn new skills and apply them to your campaigns.
One great way to do this is by taking courses. There are lots of courses out there on PPC, from beginner to advanced.
You can also sign up for webinars and read blogs to stay up to date with the latest trends and best practices.
The more you learn, the better you’ll be able to use automation to your advantage.
The bottom line
The bottom line is that automation is a tool, and like any tool, it can be used wisely or unwisely.
It’s not a question of whether to use automation in your PPC campaigns, but how much and which types of automation to use.
If you automate everything, you’ll miss the insights that only a human can bring to the table.
On the other hand, if you don’t use automation at all, you’ll spend way too much time on repetitive tasks and won’t be able to scale your campaigns effectively.
The key is to strike a balance, use automation wisely, and be sure to monitor your campaigns closely.
Conclusion
Analyze the data. Make sure you understand how each campaign is performing. We recommend starting with a small test and analyzing the results. You can then make an informed decision about whether or not automation is right for your business.